For all the talk about efficiency in programmatic, the industry still spends an awful lot of money on impressions that don’t really matter. A big part ...
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KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media NEW YORK & TEL AVIV, Israel — Perion ...
Somebody has shown you a case study where a company launched 40,000 pages from a spreadsheet and tripled their traffic. Now you want to know whether ...
Sevio, a programmatic advertising infrastructure provider for financial audiences and blockchain publishers, has officially released its State ...
Ahead of the 2026 Consumer Electronics Show, NBCUniversal is showcasing its new AI-powered ad offerings.On Tuesday, the company invited the press to 30 ...
The U.S. Department of Justice made its final push for a divestiture of key parts of Google’s advertising business Friday before a federal judge, the last ...
Broadcasters have long been “the trusted stewards of premium content”, writes Rajeev Goel, Co-Founder and CEO of PubMatic, but as eyeballs ...
Programmatic media specialist MiQ today announced the launch of MiQ Sigma, a new AI-powered tool which it says will help unify the fragmented programmatic ...
At last week’s Interact conference in Brussels, IAB Europe released the latest edition of its AdEx Benchmark report, covering ad spend and trends ...
At Microsoft Advertising, we believe that the future of digital engagement is conversational, personalized, and agentic. Our strategic vision is rooted ...
