Each year, the programmatic advertising industry sees new trends emerge—some fleeting, others shaping the future of digital advertising. One of the most ...

As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for programmatic ads. This ...

Advertising tech company The Trade Desk isn’t interested in snapping up companies—despite its recent rare acquisition of data firm Sincera.The Trade Desk is ...

Managing multiple advertising campaigns can feel like a juggling act, especially for agencies working across diverse clients. That’s why we’re ...