Meanwhile, with the help of AI, audience and viewership data, and ACR data, Samsung is introducing Audience Collectives, which deliver more than 600 targeted audience segments, including categories like Travelers or Audiobook Enthusiasts.
Moving forward, the company is looking at even more ways to reach consumers, whether that be through interactive ads on TVs or even utilizing the screens on refrigerators to power contextual brand discovery.
“Historically speaking, advertisers—to some degree—are still looking at the television as being that awareness vehicle, that leaned-back experience,” Howe said. “What I’m excited about is that we are reinventing how advertisers can use it across the full funnel.”
