The CTV ad market is booming: global CTV ad spending is estimated to reach $30 billion this year and more than 80% of US households are using CTV devices. The biggest channel for CTV streaming is YouTube, followed by Netflix and Hulu. Completion rates for ads are high and an increasing number of ad-supported channels and apps allow advertisers to segment and run campaigns based on first-party data from CTV platforms.
There’s one catch: with so many channels and so many shows, 80% of advertisers are concerned about where their ads end up running on CTV environments. You can’t always be sure that your ads are going to be brand-safe or relevant to the content.
Especially if the channel runs a lot of potentially risky shows in the first place. Brands and agencies often decide to cut entire apps or channels from their CTV media plan. But this sacrifices engagement and reach at the price of brand safety.
That’s why Silverpush is thrilled to announce that we are releasing a unique, first-to-market solution for CTV advertisers worldwide that is now available on some of the biggest DSPs in the market.
Silverpush Pre-Bid Brand Safety and Contextual CTV Segments target CTV inventory at the episode level. The segments are pre-bid, so you can make sure your campaigns are running only in highly relevant, brand-safe environments before a single impression is served. You can get started just by logging into your go-to DSP and choosing Silverpush Pre-Bid CTV Segments where available.
Silverpush Pre-Bid Brand Safety & Contextual CTV Segments have three key benefits for CTV buyers:
- Easy to Test: Select from 50+ pre-built custom contextual segments to easily filter the CTV inventory that’s best for your brand, your campaign, and your audience.
- Episode-Level Targeting: Target at the episode-level to drive higher reach and higher efficiency, ensuring that you’re not leaving valuable channels and apps behind.
- Pre-Bid Segments for Brand Safety & Context: Create custom contextual segments to ensure all your ad placements are brand-suitable and in-context with advanced brand safety filters.
Whether you’re a CPG brand looking to target cooking segments, a finance firm that wants to build a campaign around specific news, or an automaker looking to reach motorsport fans, Silverpush Contextual CTV Segments combine our award-winning Mirrors AI technology with the programmatic power, scale, and precision of select DSPs.
The best part? Agencies and brands can get started right away. Just search and select Silverpush from your media buying platform like any other pre-bid filter to get started with episode-level CTV targeting.
