Week in Charts: OpenAI’s Response to Bypassing NYT Paywall, BBC News’ Prevalence on Social Media, and Netflix’s Short-Form Push

September 23, 2026

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In this week’s Week in Charts, OpenAI’s response to bypassing NYT paywall, BBC News’ prevalence on social media, and Netflix’s short-form push.

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BBC is Most-Seen UK News Source Across Social Media

The BBC remains the most-seen news source across all major social media channels, according to Ofcom’s ‘News Report 2026′, with at least half of respondents seeing BBC content on YouTube and X, falling to 32 percent on Snapchat. The survey also found that news-based influencer content rivals the likes of Sky and ITV on TikTok and Snapchat, while GB News’ highest levels were seen on X.

Older Viewers Increasingly Use Their Phones While Watching TV

Older US viewers are increasingly using their phones while watching TV, according to findings from Omdia. The research found simultaneous media use among adults aged 45-54 now stands at 73 percent, and for adults aged 55-64 it has reached 56 percent, up from 62 and 42 percent respectively in 2023. “The future isn’t TV versus mobile. It’s TV and mobile,” said María Rúa Aguete, Global Head of Media & Entertainment at Omdia. “The companies that understand how audiences move between those screens, and how to capture attention on both, will be best positioned to win.”

Publisher Partnerships Boost Netflix’s Short-Form Catalogue

Since Netflix began carrying short-form video content from publishers such as Condé Nast, BuzzFeed and Hearst Magazines this summer, the proportion of short-form (0-20 minutes) content in its US TV catalogue has risen from 8 to 13 percent, according to Ampere Analysis.

“Premium streaming services such as Netflix have traditionally commissioned long-form content – much of it high-end, scripted drama – and have performed exceptionally to capture audiences within the primetime viewing slot,” said Rahul Patel, Principal Analyst at Ampere. “However, the rise of short-form social video platforms, including TikTok and Shorts on YouTube, has made it necessary for subscription streaming services to capture audiences with non-primetime need states. This involves ensuring the content library is providing more casual, ‘lean back’ or even background content that serves consumers throughout the day.”

Meta IVT Peaked in Q1 2026

Meta saw the highest peak of invalid traffic (IVT) over the last three quarters across the platforms tracked by IVT specialist Lunio, for its ‘Invalid Traffic Impact Report: Retail’. “The finding tracks with the platform’s own disclosures,” according to the report. “Meta’s transparency reporting estimates that fake accounts represent roughly 3 percent of Facebook’s worldwide monthly active users. At Meta’s scale, this means more than 100 million accounts.”

The Week in Stocks

Agencies

Havas was the only agency stock in our list to rise last week due to its share buyback program.

Warner Bros. Discovery’s (WBD) stock price jumped on reports that Paramount has reached a settlement to resolve the lawsuit against its acquisition of WBD, while Paramount’s own share price stumbled on news that the merger will take another two weeks to complete.

Publishers

Thomson Reuters stock fell by almost 10 percent over the last week, but the publisher’s share price has risen nearly five percent in the past six months.

Ad Tech

Shares in PubMatic and Magnite jumped last week after a US court revealed its remedies against Google designed to unwind the tech giant’s illegal ad tech monopoly.