San Miguel is turning up the heat this summer with a brand-new promotion, giving 12* lucky pub-goers the chance to win an unforgettable trip to Ibiza on September 29th, which is San Miguel Day! Through its Spanish Summer No Matter Where campaign, San Miguel is bringing the vibrant essence of Spanish summer to the UK – offering operators a golden opportunity to drive sales.
Running from May until October, the promotion offers win mechanics in pubs nationwide. To enter, consumers simply need to purchase a pint of San Miguel at participating pubs and will receive a boarding pass. Simply scan the boarding to be in with a chance of winning.**
The world beer category is booming, with market share growing from 17.8% in 2020 to 22.9% in 2024.[i] As one of the most popular premium world beers in pubs and bars across the UK, San Miguel is a must-stock brand for operators looking to attract adventurous customers eager to discover new flavours, and new experiences.
Ed Hussey, Senior Brand Manager, San Miguel said: “We’re excited to bring the vibrant energy of a Spanish summer to the UK with this new promotion, designed not only to captivate consumers, but also to deliver significant value for our partners.
This campaign is all about embracing spontaneity and enriching life with a touch of Spanish flair. By offering lucky individuals the chance to win unforgettable trips and experiences, we aim to not only drive brand awareness, but also foster deeper connections with our customers.
By aligning with the growing trend towards world beer, this promotion offers pubs an opportunity to boost sales.”
“Spanish summer, no matter where” builds on the brand’s heritage of adventure and discovery, encouraging consumers to embrace spontaneity and make the most of every moment to live that authentic Spanish lifestyle. With this bold new creative platform, San Miguel enters a new chapter, inviting everyone to say yes to the unexpected, no matter where.
