Following the September debut of its newest expression, Buchanan’s Blended Scotch Whisky Green Seal has teamed up with Latin GRAMMY® Award-winning and 4x GRAMMY®-nominated global superstar Rauw Alejandro for a vibrant new campaign celebrating connection, richness, and modern luxury.
Photo by Martin Seipel
In the dynamic 30-second spot, Rauw brings his signature ritmo and magnetic energy to a luxurious tribute to Latin culture. Fresh off his ‘Cosa Nuestra’ World Tour and the release of his latest album Capítulo 0, he infuses the campaign with elevated style, cultural pride, and undeniable presence — the perfect match for Green Seal’s refined character, featuring a rare Glen Elgin single malt. The result is a bold ode to cultural richness and ritmo Latino, inviting a new generation to experience luxury with authenticity and flair.
To toast the launch, the brand spotlights two cocktails: the Green Guava, a tropical, rhythm-inspired twist, and Seal the Coco, a smooth, luxe sip made for celebrating big wins. Both serve up the flavor (and flair!) worthy of Latin music’s leading man.
Photo by Buchanan’s Whisky
Green Guava
Ingredients
- 1 ½ oz. Buchanan’s Green Seal
- ½ oz. Guava Syrup
- ½ oz. Lemon Juice
- Crushed Ice
- Glassware: Rocks Glass
- Garnish: Mint Leaves or Dehydrated Lime Wheel
Preparation
- Shake Buchanan’s Green Seal, guava syrup, and lemon juice in cocktail shaker filled with ice.
- Pour over a rocks glass filled with crushed ice.
- Garnish with mint leaves or a dehydrated lime wheel.
Seal the Coco
by Buchanan’s Whisky
Ingredients
- 1 ½ oz. Buchanan’s Green Seal
- 1 oz. Coconut Water
- Glassware: Champagne Flute
Preparation
- Pour Buchanan’s Green Seal in a chilled champagne flute.
- Top off with coconut water.
