Suntory Global Spirits Flat In H1 Amid Market Volatility
Suntory Global Spirits saw flat sales in the first half of this year as challenges in the U.S. offset solid growth in Asian markets. Suntory Global Spirits is the second-largest spirits player globally in volume terms at 151 million cases, according to Impact Databank, with U.S. depletions at 22 million cases annually.
“We saw a good performance in our Asia Pacific region, with strong growth in Japan and continued double-digit gains in India,” Suntory Global Spirits president and CEO Greg Hughes told SND. “We obviously had a challenging consumer dynamic in the U.S. and developed Europe due to inflation and the impact on consumers.”
Still, Hughes added, “Our brands are resonating quite well. We have a global ambition to be the number-one player in whisk(e)y and in RTD. The good news is we’re seeing growth and resilience across those two categories.” Among the company’s key brands in the U.S., RTD labels -196 and On The Rocks led the way in the first half with robust growth in control states, while Maker’s Mark, Knob Creek, and Old Grand-Dad whiskies were also on the rise.
We’ll have more insights on Suntory Global Spirits’ second-half outlook from CEO Greg Hughes next week.
| Suntory Global Spirits—Key Brands in the U.S. | ||||||
| Brand | Origin/Type | Total 2025 U.S. Volume1 |
Control States Volume Growth 2026 YTD2 |
|||
|---|---|---|---|---|---|---|
| Jim Beam3 | Bourbon | 5,450 | -4.3% | |||
| Maker’s Mark | Bourbon | 2,250 | 0.2% | |||
| Hornitos | Tequila | 1,420 | -1.4% | |||
| On the Rocks | RTS | 963 | 38.6% | |||
| -196 | RTD | 512 | 199.7% | |||
| Knob Creek | Bourbon | 475 | 0.02% | |||
| Basil Hayden | Bourbon | 465 | -3.7% | |||
| Old Grand Dad | Bourbon | 139 | 7.5% | |||
| Total Key Brands4 | 11,673 | 0.4% | ||||
|
1 Thousands of 9 liter case depletions. |
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