This latest roundup of spring RTD releases includes spiked options from iconic brands Minute Made and Coca-Cola, big name-drops like Grammy-nominated artist Lil Yachty and basketball legend Shaq, and a boozy brunch option from Cupcake Vineyards.
Cupcake Vineyards Mimosas
These new bottled mimosas from Cupcake Vineyards are available in two flavors – Classic Orange and Mango, each at 7% ABV. Crafted with bubbly brut wine from Spain and real fruit juice, the 750 ml bottle retails for an SRP of $13.99. For more information, visit cupcakevineyards.com.
Minute Maid Spiked Lemonade, Pink Lemonade & Punch
Minute Maid Spiked Vodka Lemonade and Minute Maid Spiked Vodka Pink Lemonade are on their way to a shelf near you. The latest 5% ABV iterations come in 12 oz. can variety 8-packs and Vodka Lemonade 12-packs. Minute Maid Spiked Vodka Punch is also emerging in four flavors: Berry Punch, Citrus Punch, Tropical Punch and Classic Fruit Punch. For more information, visit minutemaidspiked.com.
Jack & Coke Vanilla
The classic bar call is getting a splash of vanilla in the latest release from the Jack Daniel’s and Coca-Cola collaboration. The vanilla flavor joins the Classic and Cherry flavors in a new variety pack now available across the U.S. in a 6-pack with two 12 oz. cans of each flavor, at a SRP of $17.99. For more information, visit jackdanielsandcoca-cola.com
Yacht Water
As far as brand synergy goes, this one is admittedly hard to beat: meet Yacht Water, a new additive-free tequila seltzer from none other than Lil Yachty — make sense now? Produced alongside Peter Kiley of craft beer house Monday Night Brewing, Yacht Water is like ranch water — reposed tequila, key lime juice, sparkling water and a touch of salt — and available for nationwide delivery now. For more information, visit drinkyachtwater.com.
BeatBox Blueberry Lemonade
NBA legend Shaquille O’Neal’s prolific career as a beverage investor continued this week with news that Shaq (aka DJ Diesel) is taking a stake in BeatBox Beverages; to celebrate the news, the RTD cocktail brand is launching a new flavor, Blueberry Lemonade (11.1% ABV), in 500ml bottles. The line is available nationwide at Spec’s, Total Wine, Walmart, Kroger, 7-Eleven and other stores. For more information, visit beatboxbeverages.com.
Avenue 8
Avenue 8 is a new line of lightly sparkling premium RTD cocktails (8% ABV) positioned as a lower calorie (less than 100 calories per serving) and Certified Organic option. The line is available online in 12 oz cans in three flavors: Pear & Ginger, Strawberry Lemonade and Blood Orange & Yuzu Paloma. For more information, visit drinkavenue8.com.
Johnny Trejas
John Anthony Wine & Spirits has introduced Johnny Trejas, a line of canned tequila sodas made with premium Blanco tequila and natural fruit flavors. Available in four flavors at launch – Mandarin Orange, Ruby Grapefruit, Watermelon and Lime – each 300mL can has 5% ABV and 100 calories. Johnny Tejas is now available at select retailers nationwide in both single-flavor and variety 4-packs. For more information, visit johnnytejas.com.
Cîroc Vodka
Cîroc has expanded its portfolio of RTD cocktails with the addition of Colada, coinciding with the return of Cîroc Coconut. Canned at 5% ABV, the new beverage is crafted with vodka, pineapple and coconut flavors mixed with lemonade. Cîroc Colada is set to hit retail shelves this month with a SRP of $3.50 per 250mL can. For more information, visit ciroc.com/en.
Fever-Tree x Papa Salt Coastal Gin
U.K.-based premium mixer brand Fever-Tree has teamed up with actress Margot Robbie’s Papa Salt Coastal Gin to launch Italian Blood Orange Soda. The new cocktail (5% ABV), which capitalizes on the rising consumer demand for spritz-style RTDs, will roll out to Waitrose and Sainsbury stores in the U.K. beginning in April. For more information, visit fever-tree.com/en_US.
