Following on from the success of last year’s “Spritz Up Your Summer” campaign, this year,Sophie Turner will reprise her role with a sequel, showcasing her culinary talents (or lack thereof), inviting spritz lovers everywhere to embrace the beauty of living lightly and the effortless elevation of the ST-GERMAIN Hugo Spritz. This year’s 360 campaign blends cinematic storytelling, culinary collaborations and influencer content to illustrate how to elevate a drinking occasion with the ST-GERMAIN.
Key moments in the campaign include:
· The new short film spotlighting Sophie’s bartending skills as she perfectly crafts a light and bright ST-GERMAIN Hugo Spritz for a mystery date on their way over. With her wit (and lack of culinary prowess), she knows how to effortlessly elevate the moment with her signature cocktail and calls on the experts to supply the meal.
· A 30-second cocktail “how to” with Sophie composing the perfect ST-GERMAIN Hugo Spritz.
· Culinary-focused content partnerships with creators on social, who help bring their recipe skills to complement Sophie’s cocktail-making prowess.
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