Meeting customer expectations is the main disruptive force in today’s insurance industry. In a time where there is an abundance of choice on the market, as well as constant change and the need for immediacy, firms need to go far beyond their core products and services if they want to survive and thrive.
By working with solutions that offer a smooth path to digital transformation throughout their organisation, Insurers can leverage user-centric privacy-driven platforms to offer personalised policies and more advanced options to customers.
Future-proof insurance firms will be those that can effectively streamline their applications/claims procedures – fully engaging their customers with offerings that add value as well as GDPR-compliance.
Here are 5 ways you can raise the bar for your customers and boost your digital transformation with user-centric private-by-design digital analytics:
1. Build a complete understanding of your customer journeys
With increasing emphasis on creating a digitalised experience, it’s essential to track the entirety of user interactions with your insurance brand.
AT Internet enables you to analyse large data sets, giving you a more in-depth understanding of consumer behaviour. While our precise user segmentation allows you to break down complex non-linear user journeys to build a complete profile of your audience.
With our automatic data enrichment, you can optimise the quality of data collated, allowing you to considerably reduce your time to intelligence.
With the full picture, you will be able to identify the right touchpoints to align your marketing activity to your audience and optimise your ROI. You will also gain insight into new levels of digital activity to enable your teams to overcome customer barriers to change.
2. Engage customers based on their precise needs
The traditional approach to selling protective products has gone the way of the dinosaurs. Insurers today need to build organisations and capabilities around what customers want – engaging them with offerings that add value through new highly developed/innovative products and strongly service-based propositions.
AT Internet’s accurate, never sampled data allows you to explore insight into audiences at all levels. By leveraging our audience segmentation capabilities, product teams can gain a complete understanding of customer expectations – allowing them to prioritise and refine product development against the user behaviour for targeted segments. This in turn supports a strategy that drives increased engagement across all demographics.
3. Accelerate digital transformation through new tech capabilities
A rapidly changing industry requires today’s Insurers to show unprecedented agility. The successful players will be those that can develop new capabilities around tech solutions in front, middle and back offices – leveraging customer-centric platforms that offer advanced and more personalised client policies.
By investing AT Internet’s state-of-the-art cloud-based infrastructure and benefiting from our extensive range of advanced technological partners, you can adopt an ecosystem approach which will allow you to shift from a legacy position to flexible open architecture.
Based on this holistic approach, you can ensure a smooth path to digital transformation throughout your organisation – increasing your use of advanced digital analytics to create scalable, easy-to-use, flexible, and customer-centric insurance models.
4. Fully democratise your data and reduce risk
In order to compete in today’s rapidly changing economic circumstances, it’s critical to have pin-point accurate data delivered in real-time, shared for all key decision makers and wider teams.
AT Internet provides a complete, accurate, digital analytics picture that enables data experts and key business users to seamlessly access and share insights company wide, in context and at speed. This in turn drives higher performance and business growth through informed decision making, unifying departments and breaking data silos.
By reducing your decision-making risk with accurate and unsampled data, AT Internet can support your business by demonstrating insight into key audience behaviour indicators and providing actionable intelligence – enabling you to make the right decisions at the right time.
5. Cover all your regulatory compliance bases
The main challenge to growth in the insurance sector over recent years has been the need to meet regulatory/legal obstacles. With ongoing and significant regulatory change, insurers are faced with hurdles in reaching compliance with new data privacy rules.
In a shifting economic climate, AT Internet understands that your regulatory compliance remains a key differentiator.
Our GDPR-compliant private-by-design approach to analytics shores up your decision-making with accurate and never sampled data. We can support your business to reduce risk by demonstrating insight into key audience behaviour indicators and providing actionable intelligence. By prioritising integrity and data privacy, we allow you to boost your transformational change and keep pace with changing regulatory compliance.
Build business resilience and accelerate your time to true digitalisation – with a complete picture of digital activity to uncover business intelligence vital to building sustainable organisational growth.
