Below you’ll find a hypothesis I’m working on … one with a category I call “Customer Media Marketing”.
COVID changed marketing. We didn’t know it at the time. We trained a generation of marketers to become mini-movie makers. Instead of having a movie theater of fans eating buttered popcorn, we created communities of customers/prospects who care about what we sell, and we developed mini-movies to entertain and educate our communities.
This shift pulled customers out of Direct Response Marketing, lowering response, causing problems (lower response + higher costs = trouble).
This shift pulled marketers out of Brand Marketing. Why try to dream up a branding solution when you can create 650 videos that fully explain who you are to the customer?
Review the image … let me know your thoughts ([email protected]). I’m confident that customers are leaking out of Direct Response and Branding into Customer Media Marketing.
