Getting you up to speed with all the latest in the Catching up.
The French CNIL has spoken!
The French CNIL data protection authority has put pen to paper and released its 2020 guidelines for cookie consent exemption. The key takeaways? Continued navigation no longer constitutes consent, and the Internet user must be clearly informed of the purposes of all cookies – which must be as easy to refuse as to accept.
Only applicable to the French market and select GDPR-compliant digital analytics providers, this exemption allows companies to carry out measurement from the first page of the visit – maintaining a complete and unimpeded view of all direct traffic sources, including bounce visits. This prevents them from losing up to 80% of their data and allows brands to maintain an accurate vision of their customer’s journey.
The burning questions remains as to whether the big G can ever qualify for exemption.
Big Tech tea party
How do you charge individual buyers different prices, or deliver different levels of service to consumers for the same price? Barry C. Lynn gives us the lowdown in an extract from his latest book – Liberty from All Masters: The New American Autocracy vs. the Will of the People.
Monopolies, mass manipulation, illegal price discrimination, extortion and political favouritism – it’s seems we’re a long way from the Boston tea party.
Call to end US data transfers
Following the invalidation of the Privacy Shield last July, the European Data Protection Supervisor (EDPS), whose aim is to uphold the GDPR and promote cooperation between national DPAs, has called on EU institutions not to engage in new activities that involve transfer of data across the Atlantic (article here in French). Stating that the transfers that have no legal basis and present high risks for the data subjects, could this spell the end of EU data being sent across the pond?
Weapons of math destruction
A new docudrama on Netflix looks at the rise of social media and the extensive damage it has caused to society. The Social Dilemma zooms in on surveillance capitalism and data mining, and the effects of its highly-addictive design on politics, mental health and flat earth conspiracy theories. Above all, it calls for a return to the humane technology of the early internet and a re-focussing on ethical and eco-responsible values.
Raising the bar with Catchpoint
Providing real time analytics data that’s instantly available in all parts of the globe is a challenge to say the least. However, it’s essential in order to stay at the leading edge of the analytics market and offer the highest possible quality of service to customers. So what better for optimising performance, availability and reachability than a state-of-the-art digital experience monitoring solution? Details in the latest case study on AT Internet.
Greener tech
A recent video from the World Economic Forum features a groundbreaking new eco digital platform that allows you to offset your carbon footprint. A collaboration between Reforestum vs. Ecosphere+, winners of the UpLink Trees Challenge, it matches your CO2 footprint with an area of the planet that needs reforestation or conservation. You can finance local or global initiatives, and companies can reach zero carbon emissions in a transparent way. Not unsimilar to the ethical and eco-responsible approach of a certain independent digital analytics provider.
