Let’s try something low-cost to help you plan better for Q3/Q4.
- For $9,000 I will grade every customer in your database (A/B/C/D/F where “A” is best and “F” is non-responsive) for every large marketing channel you employ.
- You will receive a list of all 60-month buyers, all customers graded.
- I will update the list for you with data through August 1, and again with data through October 1 … or alternatively, I’ll update the list for you on September 1 … whatever works best for you.
- This allows you to save $$$ by not mailing customers with D/F designations, especially among those with A/B/C email grades.
Those of you who leverage my catalog modeling efforts ($15,000 or $30,000) get a better and more actionable outcome paired with analysis of the importance of your print efforts … hence, the higher cost. Your email grades are already built into how many catalogs to mail a customer on an annual basis. When I tell you to mail a customer “3” times, that is a highly actionable and prescriptive outcome, based on whether the customer is an email respondent or not, based on whether the customer buys from other digital channels or not.
This analysis ($9,000) is designed to get you an actionable and inexpensive outcome without compromising the integrity of the bigger projects I’ve performed over the past fifteen years. I want you to have an opportunity to “do something” to save you money during what could well be a spirited eight months to follow. I want to do something to help you. And it helps me, too!
Does this seem reasonable?
Send me an email right now ([email protected]) and we’ll get started, ok?!
