I shared information about “when” a first-time buyer repurchases. As you know from reading this stuff for the past twenty years, the first three months after a first purchase mean everything. In fact, for most of you, 95% of your marketing efforts should be focused on new customers and then converting the first-time buyer to a second purchase within three months of the first purchase.
Here’s the LinkedIn link … at 5,700 views as of this writing.
P.S.: The comments on that post are a fun romp, allowing one to evaluate the difference between practitioners and thought leaders. One of the comments is a real peach!
