Here’s how one company targeted me with email discounts/promotions.
- Sunday = 2 times.
- Cyber Monday = 7 times.
- Tuesday = 5 times.
- Wednesday = 4 times.
- Thursday = 2 times.
- Friday = 2 times.
- Saturday = 2 times.
- Sunday = 2 times.
During the same window, this brand posted just six (6) messages on Instagram, imagery of products.
I asked AI to convey the vibe … not sure what one of those signs represents or what happened to Tomatohead’s legs, but here you go … this was the fifth attempt at getting it right and AI failed.
Sending twenty-six (26) email campaigns in eight days could well be a failure of imagination … of course, if you frequency test your email campaigns you know the answer to that question, right?
Do you frequency test your email campaigns? If not, why not?
