There’s two trends happening … have been happening for quite some time:
- Old-School brands lamenting that “lists don’t work” or that “lists aren’t available anymore”.
- Ecommerce brands lamenting that “clicks don’t work like they used to” … via Facebook or Google.
I’ve yet to find one of either brand making these statements who have a strong community presence.
I can’t express more clearly how much people dislike hearing about communities … maybe 2 in 3 that I speak with or email with just get grumpy about the topic.
I can’t fix the list issue … those days are over.
I can’t fix the click issue … that entire world/ecosystem is changing.
I can recommend partnering with your own customers and your own visitors.
