20 Best Watches Under £100 That Aren’t Just Copies — Ben’s Watch Club

I’ve been lucky enough to holiday in some of the Germanic countries of Europe, and the mathematically precise design language of the AW10 makes me feel somewhat connected to those places, as if I am a wannabe German architect or designer myself. And maybe that was intentional.

You see, this watch was actually conceived by two of the greatest German designers Dietrich Lubs and Dieter Rams, all the way back in 1989. These boys clearly knew what they were doing because people are still buying this watch almost forty years later, despite many more performant watches having been created since then. This also makes it one of the longest-running affordable watches you can still buy today, alongside the likes of the Casio F-91W.

Unlike the Casio, and most other Braun watches, the AW10 is still made in Gemany today, which is worth noting if you’d rather avoid Chinese-made products where possible.

The AW10 isn’t the prettiest or most elegant by any stretch; I don’t think you could pull this off as a dress watch, for example, given the dingy color scheme. Instead, it’s just a clean, utilitarian piece for office or casual use, where you just want to read the time and be done with it. What’s more, it’s also one of the thinnest affordable watches you can buy, at just 7mm including the bezel, and it looks even thinner, thanks to the wafer-like main body, which is just 2.4mm. So, regardless of what you wear, this watch can slip under any long-sleeved cuff at a moment’s notice.