In previous posts we talked about how we unite our team around company KPIs, making the data within dashboards and reports meaningful, but scoping out how to build the dashboard to incorporate your KPIs is a different process.
With Malartu, you can build virtually any calculation from any data source and visualize it on your dashboard. With this flexibility comes a new layer of thought, and in some cases, complexity. This post is intended to simplify this process into three main steps: identify your key metrics, identify unique inputs for calculating those metrics, and identify where those inputs come from (data sources).
Identify key performance metrics
Depending on your stage, industry, and goals, key performance metrics can be a bit different for every company.
Generally you want to identify your leading and lagging indicators by working backwards from your long-term goals.
For example, if your goal this year is to reach $1M in revenue, maybe your goal this quarter is to increase average revenue per client by 25% (lagging indicator) and this month you need to book upgrade demos with 25 customers (leading indicator).
Use this process across each major department in your business to arrive at a list of KPIs and their meanings.
It’s helpful to organize these into a spreadsheet, with the first column the KPI, and the second column how to calculate it.
Use this template to get started:
