Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of curated private marketplaces.
Bombora’s B2B advertisers can now use Audigent’s curation solutions to better target their programmatic advertising campaigns to the buyers (and committees) who are most interested in specific products or services. Through Audigent’s private marketplaces, B2B advertisers can now take advantage of Bombora’s audience segments across all environments, including CTV.
“B2B advertisers have specific needs when it comes to identifying, reaching and engaging their sales prospects, which makes curation a particularly attractive approach to meet their goals,” said Ted Smith, Chief Business Officer of Audigent, in a statement. “Combining Bombora’s industry-best B2B audience segments with our premier curation platform provides B2B advertisers a new way to unlock efficiency and deliver both consideration and results across B2B buying cycles.”
