AI Overviews aren’t going away, and SEO is evolving faster than ever. If you want your content to stay relevant:
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Ensure your content scannable, structured, and easy to digest.
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Use schema markup to help AI understand your content and brand.
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Focus on long-tail, natural-language queries.
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Track AI-driven traffic – for Google’s AI Overview and for AI Tools.
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Distribute your content across multiple platforms.
Even if your overall organic traffic is down since the global expansion of AIOs around October 2024, the quality can compensate for quantity in this new search landscape. We have noticed a fairly widespread drop in organic sessions, however drops in traffic may be accompanied by increases in engagement and revenue – if your site is well-optimized for AI.
The brands that embrace these changes now will be the ones that win in the new AI-driven search landscape. Don’t wait until your organic traffic causes bigger problems — get ahead and start optimizing for AI today.
Not an expert in AI and generative search optimization? Connect with a search expert to personally review opportunities for your website.
