Microsoft Bing tests large images for ads, and it could dramatically boost CTR

Bing is testing large images for ads appearing at the top of its search results page. I spotted this yesterday.

Last year, Bing tested something similar within Copilot ads, but this test looks different it shows larger images specifically for sponsored ads sitting at the very top of the page.

Here is the screenshot of how it looks.

Bing has been testing more variations of its ad formats this year, so this fits into that broader pattern.

Personally, I don’t like this ad format showing a large image at the top it doesn’t feel like a good fit for the page.