Location-specific headlines cropped up multiple times in the analysis (“By state”, “Cities with the biggest”, “Top states”, “By country” etc.) earning an between nine and 17 links apiece, on average.
Across all PR headline phrases, the amount of links averaged at seven, meaning localized PR headlines were a lot more valuable and a lot more likely to be syndicated.
Another thing I noticed across many location based PR headline phrases was the element of comparison.
Comparing different locations gives PR content a “Glocalized” feel. Readers across the city, country, or globe want to see where their location sits in the rankings.
Interestingly, in their recent research on 450+ PR pitch subject lines, Digital Third Coast found that including comparisons or rankings in your email subject can result in far more journalist clicks.
Digital PR Outreach Manager, Jen LeMair, writes:
![How topical authority spreads (and where it doesn’t) in ChatGPT [Study]](https://som2nynetwork.com/wp-content/uploads/2026/08/how-topical-authority-spreads-and-where-it-doesnt-in-chatgpt-study-336x220.png)
