A company wins a distinguished award from a client and posts the announcement on its blog. That’s great—but it’s also a missed opportunity. This kind of recognition isn’t just a news item. It’s marketing gold.
When a company gets third-party validation like this, it should be everywhere. A blog post is a start, but surround sound marketing ensures the message is seen, heard, and acted on across multiple channels. Here’s how to turn an award into real business impact.
- Write a whitepaper. Show, don’t just tell. A case study detailing how the company’s product helped its client win big will build credibility and create a lead-generation asset.
- Host a webinar. Invite prospects to learn how the company’s product delivers results. Better yet, feature the award-winning client as a guest.
- Get on stage. Industry conferences are looking for great stories. Submit the CEO as a speaker or secure a panel spot to showcase the company’s impact.
- Invest in a strong trade show presence. Feature the award at upcoming events. Make it a highlight at the booth, integrate it into signage, and train staff to use it as a conversation starter.
- Send a press release. Media outlets won’t cover what they don’t know about. Get the news out through industry publications and wire services.
- Take over social media. A one-time post isn’t enough. Build a campaign that includes visuals, client testimonials, and behind-the-scenes content.
- Run an email campaign. Tell current and potential customers about the award, invite them to download the whitepaper, and drive attendance to the webinar and trade show booth.
- Use paid marketing to amplify the message.
- Run PPC campaigns on Google and LinkedIn to target key decision-makers.
- Launch retargeting ads to stay top of mind with people who engage.
- Invest in sponsored posts on leading publications to extend reach beyond existing followers.
Companies work hard to stand out. When a client publicly validates a company’s impact, it’s a chance to gain even more momentum. The right marketing approach turns recognition into demand, and demand into revenue.
An award is more than an honor—it’s a marketing engine. Use it.
This playbook works. Sure, it’s a lot of work but the outcomes are remarkable. Also, if you land a new customer, the same playbook works!
Don’t let a short media cycle get lost. If you need help – contact us below.
