Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between ...

Did you know that companies spend 3x more to win new customers than to keep existing ones? That makes no sense.Customer Success leaders know that churn ...

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Humans have a knack for finding novel uses for anything popular. With AI now in the headlines in publications the world over, it ...

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On September 25, 2025, Wharton Human-AI Research (WHAIR) hosted an AI Horizons webinar exploring how AI impacts the quality and diversity of creative ...

By Jack Evans Date: September 2, 2025 MIT’s recently published report concludes by stating that in 2025, ‘95% of generative AI ...

We know how much time teams spend sharing reports, checking dashboards, and trying to keep everyone up to date. Now, there’s an easier way. The ...

The data we deal with has such immense complexity built into it (across metrics, methodologies, sources), the business itself is so complex (no more just ...

Scatterplots are powerful tools for visualizing data, especially when data is continuous and unbounded (or nearly so). For example, Figure 1 shows the ...

Growth Marketing Analytics has emerged to be a priority for CMOs. It is generating a lot of buzz across marketing organizations. Building the growth ...

The comp segment analysis tells me a lot about how smart the marketer is.Look at January / February / March. Comp Segment productivity (customers with ...