That's how an Executive once responded when discussing the results of a mail/holdout test.The results were really straightforward. Take an average of the ...
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First it was “Orange Juice, not just for breakfast anymore,” and now it is, “The Year in Review, not just for consumer tech giants anymore.”A Colorado ...
Marketing moves fast, and your AI tools should do more than just keep up — they should help you stay ahead. While the industry is seeing a surge in ...
In June 2026, Google introduced the Open Knowledge Format (OKF), an open specification for how AI agents organise and exchange ...
Building Public Goods in a Day Closing the loop between research and practice, Daniel Rock, assistant professor of Operations, Information and ...
By Nicola Thomson Date: June 30, 2026 Diving into the Details withZoe Shaughnessy, Senior Business Analyst It’s time for the ...
In preparation for the upcoming major integration between Google Tag and Google Tag Manager, Google has rolled out some user interface changes to your GTM ...
Pulling text from a blog to answer a user’s query, finding listings on an ecommerce website for gift ideas or performing multi-step research on ...
In a world with fuel-efficient long-range motorcycles, do you insist on using horses for transportation?I’m of course talking about the Google Ads ...
Recruiting participants for research is expensive. It’s also rife with problems: Are these people really who they say they are? Are they actually ...
I watched this podcast from Orita about email marketing (and other stuff - click here).One of the speakers talked about "at bats" ... this isn't entirely ...
4. Don't underestimate the delivery problem.A great year in review accomplishes nothing if it arrives from an address the recipient doesn't recognize, in a ...
