Analytics
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Gemini 2.5 Pro is Now #1 on Chatbot Arena with Impressive Jump
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Google DeepMind’s latest AI model, Gemini 2.5 Pro, has reached the #1 position on the Arena leaderboard. The model achieved a ...

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Introducing GTM Tools | Simo Ahava’s blog
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I’ve written a completely revamped version of this toolset for Google Tag Manager V2. Well, I just yesterday published ...

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Review of Area 51 by Annie Jacobsen
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Review of ‘Area 51’ by Annie Jacobsen Annie Jacobsen’s “Area 51: An Uncensored History of America’s Top Secret Military Base” is ...

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GPT 4o vs Gemini 2.5 Pro vs Grok 3 for Image Generation
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So far we have seen LLMs be all about text generation, but looks like things are changing. In the last 15 days, we have seen ...

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Tools | Simo Ahava’s blog
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I’ve written a bunch of tools to help you use and debug Google Tag Manager and Google ...

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A Taxonomy (Visual Overview) of 70+ UX Metrics – MeasuringU
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Measuring the user experience starts with UX metrics. But there is no single UX measure—no universal gauge that provides a complete view of the user ...

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The Next MineThatData Happy Hour!
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Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and ...

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Review of The Blood of Flowers by Anita Amirrezvani
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Review of *The Blood of Flowers* by Anita Amirrezvani Anita Amirrezvani’s *The Blood of Flowers* immerses readers in 17th-century Persia, a time marked by ...

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OpenAI’s GPT 4o Image Generation is SUPER COOL
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A few days ago, Gemini rolled out its image generation feature in the 2.0 Flash version, and the internet erupted with stunning ...

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#GTMtips: Once userId, Always userId
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The User ID is definitely one of the coolest things about Universal Analytics, if used correctly. It might reveal some ...

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Review of The Alienist by Caleb Carr
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Review of The Alienist by Caleb Carr Caleb Carr’s The Alienist is a gripping historical thriller that transports readers to the late 19th century, ...

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We Tried Gemini 2.5 Pro Experimental and It’s Mind-Blowing!
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Google DeepMind has recently unveiled its latest advancement in artificial intelligence: the Gemini 2.5 Pro (experimental) model. ...

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