Running shorter tests is key to improving the efficiency of experimentation as it translates to smaller direct losses from testing inferior ...

Multimodal agentic frameworks represent a cutting-edge approach in artificial intelligence, integrating various data types—such as ...

Agenda Event DetailsSpeakersLogisticsRegistration AI at Wharton presents the 2nd Annual Business & Generative AI Workshop ...

By Joe Horgan Date: September 11, 2024 Generative AI and large language models (LLMs) have captured the imagination of businesses ...

As my LinkedIn inbox graciously reminded me that I’ve been working on Simmer for a full three years now, I’d like to ...

An estimated 80% of media owners rely on Google Ads Manager to monitor inventory performance, and 40% use it for optimization. On paper, it promises to ...

This is a good idea for accurately estimating short-term trends, like the impact of a new campaign. But it’s not a permanent fix.It makes creating ...

Is not recommending the same as discouraging or recommending others to not use or purchase from a brand? While a lack of recommending seems like it ...

The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. ...

Here's our table for customers with 5+ purchases, segmented by recency and a website visit in the past month.The "Index" column is of interest here ... we ...

The theme of this song is universal — you don’t need to be a Steve to feel it. It speaks to existential questions: Do other people experience life in ...

Today, Data Studio users can access over 300 data sets in just a couple clicks. From Google Ads to BigQuery to your CRM data, you can spend more time ...