The Department of BBA at KLH Bachupally has inaugurated a Six-Day Faculty Development Programme sponsored by the AICTE Training and Learning (ATAL) Academy. The programme, titled “AI and Advanced Analytics in Digital Marketing: Concepts, Tools, and Research Applications,” commenced on August 3, 2026 and will continue until August 8, 2026 at the KLH GBS campus. The initiative is designed to equip faculty members, researchers, and academicians with advanced knowledge and practical exposure to Artificial Intelligence, advanced analytics, and their applications in the digital marketing domain.
The inaugural ceremony on August 5, 2026 was attended by Mr. Narasingh Patro, Senior Area Head at Housing.com, who served as the Chief Guest. With over 18 years of industry experience, Mr. Patro emphasized the transformative role of AI and data-driven decision-making in modern marketing practices. He encouraged participants to integrate AI-powered tools and emerging technologies into their teaching and research methodologies, strengthen industry-academia collaboration, and prepare management graduates for future challenges. Mr. Patro also conducted expert sessions on “Introduction to AI in Digital Marketing” and “Fundamentals of Marketing Analytics and KPIs,” providing practical insights into AI-driven marketing strategies and performance measurement frameworks.
The comprehensive programme features expert sessions delivered by accomplished industry professionals covering various aspects of AI-enabled marketing. Mr. Nikhil Kuruganti, Marketing Director at Anblicks, will address Customer Data and Data Management Techniques along with AI-Driven Consumer Behaviour and Personalization. Mr. Shashi Vanga, Founder of 1CoreHub & AI Nexly, will conduct sessions on Predictive Analytics for Marketing Decision-Making and AI Applications in SEO, SEM, and Digital Advertising. Mr. Lokesh Arukala, CEO and Founder of GroX Digital Marketing Pvt. Ltd., will lead sessions on AI Tools for Content Creation and Marketing Automation, as well as Web Analytics and Performance Measurement using Google Analytics.
As part of the programme, participants will undertake an industrial visit to Gaint Clout Technologies Private Limited in Hyderabad, a company specializing in Artificial Intelligence, Quantum Computing, Data Analytics, Software Development, and AI-powered digital solutions. Mr. Ch. Ashok Kumar, Co-Director cum Trainer at Digi Medha, will facilitate sessions on Campaign Optimization using Data Analytics and AI, as well as Ethical Issues, Data Privacy, and Research Applications in AI Marketing. These practical exposures aim to bridge the gap between theoretical knowledge and real-world applications in the rapidly evolving field of digital marketing.
The Faculty Development Programme incorporates multiple learning methodologies including research article discussions covering emerging AI applications, data security, privacy, and digital marketing resilience. Hands-on laboratory sessions, article summaries, assessments, and reflection exercises form an integral component of the curriculum, ensuring participants gain both theoretical understanding and practical skills. The programme has been meticulously organized under the supervision of Dr. Anand Bethapudi, Dean of KLH Global Business School, and Dr. L Koteswarao, Principal of KLH Bachupally, with Dr. B. Sarath Simha serving as the programme coordinator.
KLH continues its commitment to enhancing faculty and research capabilities while integrating emerging technologies into management education. The institution aims to prepare future-ready professionals by providing educators with the latest tools and knowledge in AI and advanced analytics, ensuring that management graduates are equipped to meet the demands of an increasingly digital and data-driven business environment.
