Posted On August 7, 2026
adidas Basketball athlete Anthony Edwards will make his first-ever visit to the Philippines this August. The Minnesota Timberwolves guard will headline a a week of basketball activations in Bonifacio Global City (BGC) as part of adidas’ “Believe That.” Tour.
The centerpiece of his tour is the free-to-attend Fan Fest on August 15, where fans can meet the NBA superstar, join interactive basketball challenges, and shop exclusive merchandise.
Fan Fest Caps Off a Week-long BGC Takeover
The celebration builds toward August 15, when adidas takes over BGC’s 5th Avenue and C1 Park for the Anthony Edwards Fan Fest — free and open to the public. Fans can look forward to:
- Interactive basketball challenges with tour merchandise as prizes
- The Gamer Zone, where adiClub members can play NBA 2K on PlayStation 5
- Photo installations designed for fans to capture the moment
- Community and lifestyle activations throughout the grounds
As the sun sets, Edwards is expected to make his highly anticipated arrival on 5th Avenue, where thousands of fans will gather for a live stage program marking his first trip to the country.
Left to Right: Anthony Edwards 2 “Magpakitang Gilas / adidas Believe That 1 “Titbay ng Lahi / adidas Believe That 1 Trainers
Merch Store Opens August 9 with Manila-exclusive Gear
Ahead of the Fan Fest, adidas 5th Avenue will be transformed into the Believe That. Tour Merch Store from August 9 to 16, styled after tour merchandise setups seen at global concerts and done up in Edwards’ signature peach aesthetic.
The store will sell exclusive “Manila, Believe That.” tees and limited-edition decals designed with local artist Charlie Salazar, alongside a curated range of Anthony Edwards footwear and apparel. It will also carry adidas Philippines’ two 2026 basketball special make-ups (SMUs): the Anthony Edwards 2 “Magpakitang Gilas” and the newly launched Believe That. 1 “Tibay ng Lahi,” both designed by Filipino creative Melvin Rodas.
The tees and decals will launch at the Merch Store on August 9, before rolling out to select adidas stores in Metro Manila and on adidas.com.ph.
1v1 Tournament Puts ₱100,000 On The Line
On August 14, adidas and Foot Locker will host the Believe That. Challenge at the Bonifacio High Street Amphitheater — a nationwide 1v1 basketball tournament inspired by Edwards’ fearless style of play.
To enter, players must purchase a pair of the Anthony Edwards 2 or Believe That. 1 from Foot Locker stores or footlocker.ph and complete online registration before August 9. The eventual winner will take home ₱100,000 and receive the championship crown directly from Anthony Edwards. The tournament itself is free and open for the public to watch.
Full Mechanics of the Believe That 1V1 Tournament
Why adidas Choose Manila for the Event?
adidas Philippines Country Manager Dave Sexton said the brand had long wanted to bring Edwards to the country: “We’ve always wanted to bring Anthony Edwards to the Philippines because we know how much Filipino fans connect with his personality and the way he plays the game.”
Ant represents a new generation of basketball athletes who are as influential off the court as they are on it. The Fan Fest is our way of celebrating that connection while also bringing together the incredible basketball community that makes the Philippines one of the most passionate basketball nations in the world. We’re excited to give fans a chance to experience that energy firsthand in a way no other brand has done., he added.
Follow @adidasPH on Instagram and TikTok for further updates.
About The Author
Adrian John Ladaga
Adrian started running in 2012 and instantly fell in love with the sport. He now frequents local road and trailrunning events. For him running is simple: “you take one foot in front of another and repeat the process over and over again.”
You can catch him running in Roxas Boulevard and SM MOA area. When not on his running kicks, he steps in the shoes of a content writer and Search Engine Optimization (SEO) expert.
