Stop Apologizing for Your Donation!

In April, I wrote about a topic that rarely gets attention in peer-to-peer fundraising: how to say no to a donation request. I explained why it’s helpful when someone lets me know they won’t be donating, especially if they’ve contributed in the past. As I said then, “It allows me to focus on other potential donors instead of wondering if I should follow up.”

Today, I want to address another topic that shows up in almost every fundraising campaign I run: donors apologizing for the size of their gift.

As a fundraiser, it honestly bums me out when someone sends a donation — in the exact amount they’re comfortable giving — but pairs it with an apology. My immediate reaction is always: Please don’t apologize! I’m grateful for your donation, and every dollar makes a difference.

I get it. Even I sometimes feel the urge to write “I’m sorry I couldn’t give more” or “I wish it matched what you gave me.” But here’s where I remind myself (deep breath): I can only give what I can afford, no matter how much someone asks for or how generous they’ve been to me.

So, here’s my message to you — especially if you’re someone who’s often asked to donate: Let yourself off the hook. Stop apologizing for your gift.

You never owe anyone a specific sized donation. We all have different budgets and financial pressures. Your fundraising friend understands that and is grateful for any support you can give. And please don’t hold back from donating at all just because you think your gift is “too small.” There’s no minimum amount that counts as meaningful. At the end of the day, your donation — regardless of the size — truly makes an impact, especially when combined with the efforts of their whole community.

So don’t apologize. You’re making a difference. You’re showing up with kindness and generosity, and that deserves to be celebrated.

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