I remember visiting The Agency’s Beverly Hills headquarters in its early days. The moment you walked in, it felt different from most real estate companies. There was a vibe rooted in ambition, clarity of purpose, and culture. It felt intentional.
Fourteen years later, that early foundation has translated into a disciplined global scale.
In December, The Agency announced the opening of its 150th office, located in Santa Fe, New Mexico. The milestone is significant not simply because of the number, but because of how the company has grown. In 2025 alone, The Agency added 25 offices across the U.S., Europe, Spain, Central America, and Canada.
From a WAV Group M&A perspective, there are three primary ways a real estate brokerage grows. The first is through mergers and acquisitions. The second is by opening new offices organically. The third is a blended strategy that combines both approaches.
Most large brokerages rely heavily on M&A. Acquisitions offer speed, instant scale, and near-term revenue. They also bring integration challenges, cultural dilution, technology complexity, and margin pressure.
A much smaller group of brokerages operating at scale have chosen a different path. Companies like The Agency and William Raveis have relied primarily on opening offices rather than acquiring existing firms. This approach takes more time and requires greater discipline, but it allows leadership to preserve brand standards, agent experience, and operating culture as the organization expands.
The Agency’s mission from day one has been to connect people to the world’s most extraordinary ways of living, while operating with intention and integrity. That mission now spans 14 countries and 150 offices.
“Each new office represents much more than a pin on a map to us,” said Founder and CEO Mauricio Umansky. “It’s a testament to the global resonance of our brand and the people and relationships that define it.”
Co-Founder and Vice Chairman Billy Rose reflected on the company’s early days, noting that the journey from a single Beverly Hills office to a global footprint happened without losing sight of the original vision. “Every new office still fills me with pride and gratitude. Reaching 150 is an amazing moment.”
President Rainy Hake Austin reinforced that the strategy is as much about consistency as it is about growth. “As our reach extends across the globe, we remain steadfast in our commitment to bespoke service and the boutique spirit that sets us apart.”
From an M&A and growth strategy standpoint, The Agency’s 150-office milestone is noteworthy because it demonstrates that organic expansion can still succeed at global scale. It requires patience, leadership alignment, and a clear value proposition that attracts top agents willing to build, not just plug into, a platform.
In an industry where growth is often measured by how many companies are acquired, The Agency offers a reminder that opening offices remains a powerful, if more demanding, path to scale when brand, culture, and long-term value creation matter most.
