My Baba Measure / 4 June, 2025 / Christina Walter
On the My Baba Wishlist…
Bonton’s Vintage Flower Capsule is a delightful collection that captures the essence of nostalgic charm and practical design. This curated line of children’s bags and accessories features whimsical floral prints in soft, vintage-inspired hues, perfect for adding a touch of retro elegance to your little one’s ensemble.
The collection includes a variety of items such as backpacks, vanity cases, and tote bags, all adorned with delicate flower patterns. Each piece is thoughtfully designed to be both stylish and functional, catering to the needs of children while appealing to the aesthetic preferences of parents.
Crafted with attention to detail, the Vintage Flower Capsule reflects Bonton’s commitment to quality and timeless design. Whether for school, travel, or everyday adventures, these accessories offer a charming way to carry essentials. Embrace the blend of vintage flair and modern functionality with this enchanting collection.
Phase Productivity Tool
The mental load women carry today is immense, often leading to burnout in a world that demands constant productivity. Enter Phase, a groundbreaking productivity tool designed to help women harness the power of their hormonal cycles. Rather than focusing on symptoms, Phase celebrates the natural strengths of each menstrual phase, offering science-backed insights into how the brain and body change throughout the cycle.
By syncing daily tasks with these shifts, Phase empowers women to work smarter, boost productivity, reduce stress, and avoid burnout. The app seamlessly integrates with tools like Google Calendar, Office 365, and Chrome, offering personalised guidance right where it’s needed.
With 81% of women reporting decreased productivity due to their cycle, Phase finally challenges the outdated 9–5 model that overlooks female biology.
Available globally via the Apple App Store, Phase is set to transform how women work and live- one cycle at a time.
Sustainable shopping just got even more stylish! Kidswear Collective—the UK’s fastest-growing pre-loved and past-season designer kidswear platform—has officially launched at John Lewis’ Oxford Street flagship. Located on the 4th floor in the Kidswear department, the 13 sq m space features an exclusive edit of pieces for babies and children (0–12 years) from coveted brands including Gucci, Burberry, Bonpoint, and Stella McCartney, all at up to 60% off original RRPs.
Founded to break the stigma around pre-loved fashion, Kidswear Collective has already made waves online and in leading department stores. “Working with retailers like John Lewis lets customers see the quality of pre-loved fashion first-hand,” says founder Shoshana Kazab.
John Lewis’ Danielle Gagola adds, “We’re proud to expand our sustainable fashion offering with this exciting new partnership.”
A HUGE congratulations to Shosh and Kidswear Collective from all the team at My Baba.
Shop online or in-store: kidswearcollective.com/johnlewis
Cutter & Squidge, the nationwide cult gifting bakery, has launched a new hamper for expecting parents. Celebrate the arrival of a little bundle of joy with New Arrival Hamper. Packed with thoughtful treats and bite-sized snacks, these sweet essentials combined into one amazing hamper will help them stay stocked up with delightful bakes for their first days of parenthood. The New Arrival Hamper includes Hey Baby No Nuts Mixed Mini Brownie Box, Butterscotch Popcorn and an adorable Noodoll Riceball Plush Toy. Cutter & Squidge has a wide range of cakes and treats for any celebration, from birthdays to baby showers, hampers, gifts for teachers and much more.
Cutter & Squidge is a sister-run bakery with a passion for creating utterly indulgent treats that are as delightful to look at as they are to devour. From their London bakery they hand craft a range of cakes, brownies, sourcing only the best natural and sustainable ingredients. Cutter & Squidge combine the best of classic baking with new and exciting flavours to create unique, memorable gifting moments.
Introducing the new Dainty Denims Collection from My 1st Years—where timeless style meets everyday comfort. Thoughtfully designed for little trendsetters, this charming collection blends soft, durable fabrics with playful details perfect for any occasion. From classic dungarees to stylish denim jackets, each piece is made to keep up with your child’s adventures while ensuring they always look their best.
Whether you’re after a practical wardrobe staple or a standout outfit for special moments, the Dainty Denims Collection delivers versatility and charm in equal measure. Crafted with care, every item promises comfort and long-lasting wear, just what parents want and kids love.
At My 1st Years, we believe children’s fashion should be as resilient as it is adorable. Explore our latest denim looks and discover perfect pieces to personalise, gift, or cherish. The Dainty Denims Collection is available now—stylish, snug, and made for memories.
Lilo & Stitch-Fever: This Stitch Beauty Collection Is Too Cute to Leave Behind
With Disney’s Lilo & Stitch live-action movie having just premiered, there’s never been a better time to fall back in love with everyone’s favourite blue troublemaker.
Mad Beauty’s adorable Stitch collection has been delighting fans since its launch, and with the movie buzz building, it’s the perfect time to treat yourself or the Stitch lovers in your life!
Disney Lilo & Stitch Cosmetic Brush Set, Mad Beauty
Stitch Denim Eyeshadow Palette, Amazon
Toy of the Week
Designed with little ears in mind, these wireless earbuds deliver premium sound quality while keeping things safe and kid-friendly. With small ear tips and a maximum volume limit of 85 decibels, they’re perfect for children aged 4 and up. Built to keep up with every adventure, they’re water-resistant, rugged, and come with up to 25 hours of battery life.
Smart transparency mode lets in outside sounds when kids are on the move, while an anti-loss strap, lanyard, and built-in microphone make them practical for everyday use. Plus, they offer a true wireless connection for total freedom and fun.
What’s On
New free family trail from author Jessie Burton at London Museum Docklands
London Museum Docklands has launched a brand-new family trail inspired by Hidden Treasure, the new children’s book by internationally bestselling author Jessie Burton (The Miniaturist).
Inspired by the tale of two young mudlarks, the trail takes families on a journey around the museum’s galleries to learn more about centuries of life by the river. The trail is running until the end of the summer and is aimed at children under 12yrs, who also get free entry into the museum’s new mudlarking exhibition, Secrets of the Thames.
A teacher sits at a table with six students, all reading from booklets. Tea cups and vintage cocoa tins are on the table in a classroom with wallpaper and framed pictures.
IN THE SPOTLIGHT…
Avery Row has announced the launch of the charming Wildflower Garden Collection for SS25! The enchanting range celebrates the botanical beauty of British gardens with three nature-inspired designs: Wildflower Garden, Anemone, and Pink Check.
From organic cotton bedding and stylish nappy changing essentials to bath time comforts and playful accessories, each piece combines elegance with sustainability.
Crafted using GOTS-certified cotton and GRS-certified polyester, the collection brings the beauty of the outdoors into every nursery.
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