Would you believe it: Almost no one watches your video ads! Take your company employee hat off: Do you watch any other company’s video ads, if you have ...

Creative testing is the backbone of predictable performance. Platforms change, audiences fatigue quickly, and what worked last month often ...

Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. ...

The world of digital advertising is in a constant state of evolution, and right now, we’re on the brink of another major shift. For years, advertisers have ...

Welcome to the first full season of Ads Decoded, a podcast hosted by Ads Product Liaison Ginny Marvin to bring questions from advertisers straight to the ...

Why Influencer Content Performs Better Prior to the ascendance of social media, companies spent a lot of capital on celebrity endorsements. For decades, ...

Despite lingering inflation and economic caution, the 2025 holiday shopping season is on track to deliver solid growth—though at a more moderate pace. ...

A majority of ads are simply ignored – a fate worse than being disliked. Clutter-breaking creative ads are a rarity. My weekly compilation is a ...

Creative ads that catch our attention are a rarity. Most advertising is eminently forgettable and totally ignored by consumers. Only a fraction get ...

Mayday Health is advertising its information about reproductive health services at some South Dakota gas stations: Starting Monday, Dec. 8, 30 gas ...