Despite lingering inflation and economic caution, the 2025 holiday shopping season is on track to deliver solid growth—though at a more moderate pace. According to Deloitte, retail sales are expected to climb 2.3–3.3% versus last year, reaching between $1.58 and $1.59 trillion. E‑commerce remains a key growth engine, projected to increase 7–9%, with online sales nearing $289–$294 billion.
Notably, Deloitte’s 2025 Retail Holiday Buyer Survey found buyers anticipating average holiday sales growth of 4.5%, reflecting cautious optimism among industry insiders.
AI is also reshaping holiday commerce: Salesforce predicts AI will drive $260 billion in global online sales and a staggering $1.6 trillion in in‑store sales during the 2025 holiday season. That’s a powerful case for blending digital and physical campaigns this year.
Connecting With Holiday Shoppers Using OOH Advertising
Even in today’s digital‑first world, most holiday purchases still happen in stores, which is why OOH holiday advertising remains one of the most powerful ways to capture attention at the point of purchase. Consumers are actively traveling to malls, shopping centers, and big‑box retailers—creating key moments to influence decisions with out‑of‑home ads. From billboards to in‑mall displays, placing your brand in these high‑traffic zones keeps it top‑of‑mind as shoppers enter the point of sale.
Here are three of our top‑performing OOH advertising options to maximize your holiday marketing impact in 2025:
