Amazon is playing a delicate dance with its tech and agency partners.For years, Amazon has relied on close partnerships with retail-focused adtech companies ...

AdTech DOOH Leader Sees $88M in Q1 - OOH TODAY ...

According to the ruling, issued by U.S. district judge Leonie Brinkema in the Eastern District of Virginia, the company operates two illegal monopolies in ...

Challenging Problem “Can you advise us on whether we have the right adtech and martech in our stack?” “What’s the most effective measure of social media ...

Prague-based AdTech company R2B2, majority-owned by the private equity fund Genesis Capital Growth, has announced the acquisition of Caroda, a ...

Each year, the programmatic advertising industry sees new trends emerge—some fleeting, others shaping the future of digital advertising. One of the most ...

Every few years, certain topics, trends and themes dominate the programmatic advertising industry. For the past couple of years, the dominant theme has ...

Retail media has seen remarkable growth in recent years. According to eMarketer, global spending on retail media advertising is expected to rise by nearly ...

Advertising tech company The Trade Desk isn’t interested in snapping up companies—despite its recent rare acquisition of data firm Sincera.The Trade Desk is ...

When it comes to launching and growing an advertising business, companies are often faced with a critical question: should they rent, build, or buy their ...