After Mt. Vernon, Madison was a revelation. Surrounded by three beautiful lakes, the campus was an oasis of cool, the nucleus of a ...

What Is ROI (Return on Investment)?ROI, or Return on Investment, evaluates how effectively an advertising campaign converts spending into measurable ...

The results here come from a 2016 Kantar Knowledge Point report about five situations in which Kantar data show bad advertising can help competing brands. ...

Almost every week I attempt to publish a curated list of creative ads. In this week’s compilation ads from Veeba, Australian Lamb and more. Veeba: ...

Colour is a powerful communication tool and can be used to trigger emotion, stimulate actions and influence mood. Research suggests that we associate ...

  These days, a moment of respite for a would-be customer can be everything for a marketer. The clouds clear. The attention span lengthens. And you ...

Omnichannel platform enables programmatic and social media buying, audience activation, and creative personalization Curated and premium ...

Advertising aims to motivate and persuade someone to take action and buy something. Good advertising is that which influences and make people buy your ...

I like airline brands that know how to have some fun with their advertising campaigns. It’s that time of the year, and airlines are once again ...

You’ll still need to choose colors that communicate trust and that align with the organization’s vision and values. It’s always important to consider ...