One of my pet peeves about Google Analytics has to do with nomenclature. For example, a User isn’t really a user but a ...

Google recently released a new version of Google Analytics called App + Web. Clumsy name aside, this really is for all ...

With the release of Google Analytics: App + Web, Firebase is suddenly all the rage. The new App + Web property can ...

A while ago, I published an article on how to build an Android application, and bundle it with Firebase. The purpose of ...

Update 7 October 2020: BigQuery Export can now be configured via the property settings of Google Analytics: App + Web, ...

The integration of generative AI has brought about a seismic shift in data analytics. Rather than just analyzing huge databases, these latest technologies ...

My first learning experience took place in a one-room schoolhouse, where my mother was the preschool teacher. The value of education was constantly ...

I’ve thoroughly enjoyed writing short (and sometimes a bit longer) bite-sized tips for my #GTMTips topic. With the ...

There are thousands upon thousands of bots, crawlers, spiders, and other creepy-crawlies out there doing nothing but ...

In Google Analytics: App + Web, you collect events. One event differs from another event by the name it uses. An event ...