As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, ...

Author Bernard Segarra Editorial Manager. Bernard was responsible for the content strategy of the AT Internet brand. He has almost ...

Last updated 17 March 2023: Item-scoped Custom Dimensions are now available in Google Analytics 4. This is an ...

Want to know what happened to GA4 bounce rate? In this full guide, you'll learn all there is to know, including: Why bounce rate was replaced in GA4 ...

We recently interviewed Alexandre Cazaurang, Product Manager at AT Internet about the effects of adblockers and AT Internet’s solution. Tune ...

It’s well known that around 9 out of 10 e-commerce visits result in acquisition costs without generating any ROI. If you find yourself spending ...

On the surface, tracking events in Google Analytics 4 (GA4) is fairly simple. Events are, after all, pretty much the ...

How To Posted on January 31st, 2025 by Joshua Long ...

Product news, new partnerships and events you shouldn’t miss! Get ready for Data Query 3 beta!  Make sure you don’t miss the Data Query 3 beta ...

Continuing our series on the ‘false truths’ of various e-merchants (following articles on I don’t have enough time and the blind acceptance of Google ...