Looking Ahead: Predictions for the Next 3–5 Years AI is going to improve. There’s no doubt it will continue getting better as developers strive to make it ...
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OOH Is Public by Nature, and That Changes Everything Digital ads have their place—in an increasingly AI world, they are actually essential. But they can ...
Vendors As Censors: The Rap Album Case StudiesFirst, let’s explain more about what we mean when we say vendors control the conversation. That may sound ...
1. TikTok Ban Momentum ResumesTrump’s renewed focus on national security and China has put TikTok back in the crosshairs. Once again, a federal ban is ...
2. Digital Billboards Cost More—But Offer More FlexibilityDigital billboards allow brands to rotate multiple messages, change content in real time, and ...
Sometimes it seems like advertising has its own language, and that’s especially true for out of home. What are reach and frequency? How do you calculate a ...
