Budgets
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Smart Hiring for Smart Budgets: Freelance Experts Explained
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Sharing is caring!Let’s face it—building a business is no joke, and neither are the bills that come with it. Whether you’re a bootstrapping founder, a ...

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From Playing Offence to Pulling Levers: What Brands Are Saying About Their Marketing Budgets Amid Tariff Turmoil
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You’d be hard pressed to find a single projection or forecast for the advertising market released in the past five years which doesn’t have the word ...

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US Buyers Are Reallocating Search and Social Video Budgets into CTV, shows IAB Data
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US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by ...

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Global Defense Budgets Surge To $2.7 Trillion As Europe And Middle East Lead Steepest Increase Since Cold War: Report
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Global defense budgets reached unprecedented levels in 2024, driven by mounting conflicts and geopolitical strains. A new report from the Stockholm ...

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CPGs Talk Tariffs, Price Hikes, and Marketing Budgets as Consumer Confidence Drops
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Few industries have better insight into the day-to-day changes in consumer attitude and behavior than the makers of toothpaste, toilet paper, and potato ...

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3 Ways Meta Is Going After Retail Media Budgets
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Meta is making a stronger case for retail media dollars as it faces competition from other social platforms, connected TV players, and demand-side ...

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Meta Is Chasing Retail Media Budgets
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Retail media is expected to be a $62 billion pie per Emarketer, and Meta is quietly angling for a chunk of it.Over the past year, the tech giant has been ...

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The WIR: UK Marketers Cut Budgets, European Broadcasters Fight Back Against Disinformation, and Facebook’s FTC Trial Begins
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In this week’s Week in Review: the IPA releases its latest Bellwether Report, the EBU launches an initiative to counter disinformation, and Zuckerberg ...

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B2B Reads: 95/5 Rule, Top Trends, Future-Proofing, and B2B Marketing Budgets
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Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of ...

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Programmatic is Helping TV Go After Search and Social Budgets
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The convergence of TV trading and programmatic is democratising TV advertising says Paul Gubbins, VP Sales & Programmatic Partnerships at Tubi, bringing ...

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