It isn’t all sunny skies at WPP but its Open X agency formed for Coca-Cola has been responsible for some important recent high spots and ...

Coca-Cola is currently probably WPP’s most important account – it recently lost the media to those French marauders at Publicis but ...

Whilst historically, climate-related litigation has been focused on governments, a report published last year by the Grantham Research Institute on ...

This post was created in partnership with Nativo.After a fierce semifinal round, only two brands are left standing in this year’s March Brandness ...

Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience ...

This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from WPP’s GroupM in a closed ...

WPP, no stranger to financial strains as of late, is facing another major headache. Though it’s not decided yet, one of its biggest spending ...

Soda companies like to take away products in order to bring them back.In some cases, that happens seasonally. You know, certain flavors make their way to ...

Coca-Cola and World War II Allied Forces Before we get into the actual story, it is important that we comprehend how important Coca-Cola was during the ...

People are more likely to recycle if they can easily find and get to the right bin. That's where Coca-Cola is stepping in the last couple of months. Their ...