WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo. ...

Consumers tend to get angry when a company decides to kill one of their favorite products. In many cases, these cancellations happen because the item no ...

We live in an everchanging and growing world. Across the globe, technology is constantly in new development, coming out with new products and brands for the ...

It isn’t all sunny skies at WPP but its Open X agency formed for Coca-Cola has been responsible for some important recent high spots and ...

Coca-Cola is currently probably WPP’s most important account – it recently lost the media to those French marauders at Publicis but ...

Whilst historically, climate-related litigation has been focused on governments, a report published last year by the Grantham Research Institute on ...

This post was created in partnership with Nativo.After a fierce semifinal round, only two brands are left standing in this year’s March Brandness ...

Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience ...

This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from WPP’s GroupM in a closed ...

WPP, no stranger to financial strains as of late, is facing another major headache. Though it’s not decided yet, one of its biggest spending ...