As the year draws to a close amid swirling news of consolodation between some of the biggest players in the European CTV space, the landscape for next year ...
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Cannes is just around the corner, and once again CTV will be one of the major talking points across the Croisette. Here Alex Hole, SVP and General Manager ...
The introduction of live sport into programmatic marketplaces is adding valuable inventory, but also presents considerable challenges. And while there are ...
The rise of ad-supported CTV and programmatic channels calls for a robust identity framework to allow advertisers to target and measure performance, while ...
Signals for CTV are limited compared to mobile and desktop, according to Pia Sturm, Associate Director Programmatic at WPP Media, with content genre signals ...
Over the last six months, mobile ad tech firm AppLovin climbed to the top of the ad tech pack on the strenth of its AI-driven mobile monetisation platform. ...
European broadcasters have by-and-large taken a fairly cautious approach to programmatic CTV says Steph Miller, Commercial Director EMEA at Publica by IAS, ...
Canada’s major broadcasters are reporting record-breaking numbers for their federal election coverage on April 28, with public broadcaster CBC and Bell ...
US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by ...
There’s plenty of data showing YouTube’s growth on the TV screen. But in conversations around CTV, YouTube is sometimes viewed separately from ...
