CTV, OTT & The Rise of Contextual Advertising Reading Time: 3 minutes Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? ...
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The CTV ad market is booming: global CTV ad spending is estimated to reach $30 billion this year and more than 80% of US households are using CTV devices. ...
Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing ...
When and Where Are People Listening?In 2019, research conducted by CivicScience revealed that one in three Americans aged 13 or older (32%) listen to ...
In this week’s Week in Charts: BuzzFeed takes on Big Tech, YouTube Shorts gain traction on CTV, and AppLovin looks to offload O&O apps business. ...
In order to protect CTV from domination by tech giants, publishers, buyers and agencies need to take a leaf out of the Big Tech playbook, says Rob Webster, ...
Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount ...
Have you ever watched a heartfelt movie moment only to be jolted by an overly peppy commercial? Yeah, we’ve all been there. This mismatch is why getting ...
The advertising landscape has changed. It’s harder than ever to reach your desired audience and hold their attention. There’s no guaranteed strategy or ...
It’s not a thesis but a fact: brands must deliver more content across more channels, ensure that content is actually engaging, and do it ...