In order to protect CTV from domination by tech giants, publishers, buyers and agencies need to take a leaf out of the Big Tech playbook, says Rob Webster, ...
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Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount ...
Have you ever watched a heartfelt movie moment only to be jolted by an overly peppy commercial? Yeah, we’ve all been there. This mismatch is why getting ...
The advertising landscape has changed. It’s harder than ever to reach your desired audience and hold their attention. There’s no guaranteed strategy or ...
It’s not a thesis but a fact: brands must deliver more content across more channels, ensure that content is actually engaging, and do it ...
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced ...