Ad-supported streaming TV exploded last year says Zuzanna Gierlinska, chief commercial officer at MiQ, bringing a large volume of quality inventory to the ...
There are a few reasons why budgets haven’t transitioned across from YouTube to the wider CTV space as fast as some might have expected says Tim ...
CTV home page ads provide a unique opportunity from an advertiser’s point of view, says Chris Kleinschmidt, Vice President of Connected TV Advertising ...
As consumer adoption of streaming continues to grow, so does the size of the ad opportunity on CTV operating system home screens. Ed Wale, VP International ...
There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing ...
CTV, OTT & The Rise of Contextual Advertising Reading Time: 3 minutes Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? ...
The CTV ad market is booming: global CTV ad spending is estimated to reach $30 billion this year and more than 80% of US households are using CTV devices. ...
Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing ...
When and Where Are People Listening?In 2019, research conducted by CivicScience revealed that one in three Americans aged 13 or older (32%) listen to ...
In this week’s Week in Charts: BuzzFeed takes on Big Tech, YouTube Shorts gain traction on CTV, and AppLovin looks to offload O&O apps business. ...