ctv
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How Can We Bridge the Gap Between CTV Viewing and Ad Investment?
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Ad-supported streaming TV exploded last year says Zuzanna Gierlinska, chief commercial officer at MiQ, bringing a large volume of quality inventory to the ...

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Curation Can Help CTV Publishers Win Budget from YouTube
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There are a few reasons why budgets haven’t transitioned across from YouTube to the wider CTV space as fast as some might have expected says Tim ...

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Where Do CTV Home Page Ads Fit on a Media Plan?
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CTV home page ads provide a unique opportunity from an advertiser’s point of view, says Chris Kleinschmidt, Vice President of Connected TV Advertising ...

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Non-Endemic Brands are Embracing the CTV Home Screen
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As consumer adoption of streaming continues to grow, so does the size of the ad opportunity on CTV operating system home screens. Ed Wale, VP International ...

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Why Programmatic Live TV Might Be the Most Exciting Opportunity in CTV
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There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing ...

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CTV, OTT & The Rise of Contextual Advertising
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CTV, OTT & The Rise of Contextual Advertising Reading Time: 3 minutes Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? ...

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Silverpush Launches Pre-Bid Brand Safety & Contextual CTV Segments
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The CTV ad market is booming: global CTV ad spending is estimated to reach $30 billion this year and more than 80% of US households are using CTV devices. ...

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The Trade Desk’s First CTV OS Client Sonos Abandons its Hardware Plans
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Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing ...

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Reaching Consumers Where They Spend Their Time
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When and Where Are People Listening?In 2019, research conducted by CivicScience revealed that one in three Americans aged 13 or older (32%) listen to ...

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Week in Charts: BuzzFeed Takes on Big Tech, YouTube Shorts Gain Traction on CTV, and AppLovin Looks to Offload O&O Apps Business
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In this week’s Week in Charts: BuzzFeed takes on Big Tech, YouTube Shorts gain traction on CTV, and AppLovin looks to offload O&O apps business. ...

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