Food Industry News
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Seizing the Social Moment on X Is a Dangerous Game for Brands
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Whatever you think about Wendy’s comments lamenting Katy Perry’s return from space, one aspect of the fracas is beyond dispute: Brands on X have touched the ...

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Skittles Asks Gen Z to ‘Legally Acknowledge the Rainbow’ for New Pop’d Candy
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Skittles have gone crunchy.After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop’d, a complete ...

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As Economic Challenges Persist, Brands Can Still Innovate
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Rising costs, unemployment, and tariffs have all inevitably contributed to a “doom and gloom” sentiment for consumers and marketers alike.But instead of ...

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Not Everyone Wants to Join KFC’s Gravy Cult, as Ad Draws Backlash
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KFC’s recent ad in which a man is baptized in a lake of gravy has sparked hundreds of complaints from some viewers who claim it is blasphemous and glorifies ...

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