GOAT
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not everyone feels as you do — The Goat Farm
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One of the best things about social media – whether you prefer Twitter, Facebook, LinkedIn, Instagram or some platform I haven’t heard of yet – is that ...

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why employment branding is having a moment — The Goat Farm
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"Men wanted for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and ...

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Why we shouldn’t eliminate jargon when it comes to business — The Goat Farm
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A popular state-owned radio station, finding itself short of actual experts the other day, asked if I'd join an on-air discussion about the evils of ...

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Three waters by another name might be easier to swallow — The Goat Farm
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If there’s a change of government next year, Three Waters is toast.Which is to say, if the Water Services Entities Bill manages to become the Water ...

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I am a middle-aged white man and you should listen to me. — The Goat Farm
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I am a middle-aged white man and you should listen to me.I am a middle-aged white man with money, so you should listen to me when I tell the government ...

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Last drinks at a bar called Elon’s — The Goat Farm
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So there’s this bar near my office. Let’s call it Elon’s. It’s been around a while and at one point was the place to be seen. If you wanted to meet ...

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Business resilience? Napier invented it! — The Goat Farm
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It's funny what you see when you look up.I was in Napier for a couple of nights recently, meeting with business owners and giving a breakfast talk.  ...

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Increasing your marketing spend in a downturn, and other bullshit agencies try to tell you — The Goat Farm
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If you’re reading this, you probably know me; and if you know me, you probably know I’m a chronic optimist.In the middle of Covid I wrote a book ...

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Grabbing commuters’ attention for SBS Wealth — The Goat Farm
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SBS Wealth Head of Growth Rich Phillips said the media space was a good opportunity to catch Auckland commuters while they had a couple of minutes to ...

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Good enough for Government work — The Goat Farm
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Who gets to make ads for Government departments? As an independent, New Zealand-owned advertising agency, until recently the answer was, “not us.” Not ...

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