In old-school print, you segment the customer (16-18 months of recency, 1 life-to-date purchase), look at historical performance (profitable or not), then ...

He passed yesterday - he was the soundtrack of a Wisconsin summer for five-and-a-half decades, though you might know him from the movie Major League.My ...

Back in 2012 I put together a popular series about three personas ... Judy, Jennifer, and Jasmine (click here). So popular, in fact, that I was invited to ...

I'll use my headphone hobby as an example.Weighting (you'll develop your own weighting scheme based on a regression model).0-12 Month Purchases = 100% ...