marketing
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Danone reveals the harshness of winter season in dramatic OOH – Marketing Communication News
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This January, Actimel is taking a bold approach to showcase the importance of supporting your immune system, especially during winter. A striking new ...

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LinkedIn Report Reveals Most In-Demand Marketing Skills
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Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new ...

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The Difference Between Email Marketing & Automation – Ad Leverage
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What’s the Difference Between Automation and Email Marketing? When it comes to ...

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Marketing Analytics and Lead Nurturing – A Strategic Combination
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Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy ...

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Are you all set for a major social media shake-up?
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* + * { margin-left: 1rem; } @media (min-width: 768px) { .bh__byline_wrapper { display: flex; } .bh__byline_social_wrapper ...

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Increasing your marketing spend in a downturn, and other bullshit agencies try to tell you — The Goat Farm
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If you’re reading this, you probably know me; and if you know me, you probably know I’m a chronic optimist.In the middle of Covid I wrote a book ...

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Celebrating 30 Years in 3D – Medical, Technical, Marketing and AR Animation
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This past August marked a significant milestone for us at Trinity Animation as we celebrated our 30th anniversary in the world of 3D! It’s hard to believe ...

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Is “Creative” Advertising Really More Effective?
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As long as I've been in the advertising business there has been a very large question smoldering under the surface of my skin: Does advertising that we ...

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Can Small Businesses Keep Afloat in the New Affiliate Marketing?
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My posts may include paid links for which I earn a commission. As PMA Executive Director, I LOVE seeing the growth of affiliate marketing. With every ...

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Tentpole Events That Will Define Your 2025 Marketing Calendar
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In a world where trends change in the blink of an eye, relevance often feels like some sort of rat race. That is where tentpole events come in: these are ...

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