NonAlc
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What’s Next for Adult Non-Alc: Bigger Flavors, Tougher Retail, Broader Occasions
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The next evolution in adult non-alc (ANA) will require brands to find new occasions, invest in retail strategy, and create forward-thinking flavor profiles. ...

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Zero Proof Playbook: John Wiseman of Curious Elixirs On A Decade In Adult Non-Alc
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We chat with the founder of Curious Elixirs about untapped channels, what adult non-alc spaces will need to get right to survive, and why we may see fewer ...

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Adult Non-Alc Brand Aplós Closes $5M To Fuel Expansion
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Functional adult non-alc spirits brand Aplós has closed a $5 million funding round, the company announced today.

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How Outback’s Viral Mocktail Moment Made a Case Against Non-Alc Spirits
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It’s almost Shark Week, which means Outback Stakehouse is readying the return of last year’s viral Aussie Jawssie, a raspberry-flavored vodka lemonade ...

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Campari America Enters Non-Alc Market with Crodino Spritz
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Campari America is building on its spritzing success to pursue another trend: adult non-alc (ANA). The Italian spirits group announced today it is bringing ...

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Firestone Walker Brewing Unveils 8ZERO5, New Non-Alc Craft Offering • thefullpint.com
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(Central Coast, CA)  – Today, Firestone Walker Brewing Company, brewer of 805 Beer, California’s #1 craft beer brand, dropped its first-ever ...

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Who Will Win The Billion-Dollar Adult Non-Alc Market?
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Glancing at the adult non-alc (ANA) section of a store, most drinkers aspiring to moderate for the first time likely won’t find brands they recognize. They ...

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Constellation Brands Takes Minority Stake in Hiyo Non-Alc Functional RTD Brand
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Continuing to bolster its adult non-alc (NA) portfolio, Constellation Brands has acquired a minority stake in Hiyo, a functional ready-to-drink tonic, the ...

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US alcohol sales decrease as non-alc thrives – Drinks International
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Alcohol sales across the US are shrinking, according to NielsenIQ, with off-premise beer, wine and spirits (excluding RTDs) all losing ground. NielsenIQ ...

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NIQ: Adult Non-Alc Nears $1B; RTDs Drive Growth
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Total bev-alc retail sales reached $112 billion in 2024 but, excluding ready-to-drink (RTD) beverages, no category saw growth in dollars or volume, ...

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