RTDs
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RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
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Ready-to-drink (RTD) brands are doing disproportionate work in bev-alc innovation – and the brands investing in innovation are twice as likely to grow their ...

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Diageo to Focus on RTDs; Unveils $1B Cost-Cutting Plan
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Diageo CEO Dave Lewis unveiled a $1 billion cost-cutting plan for the struggling drinks giant today, alongside a broader push into ready-to-drink (RTD) ...

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NIQ: Vodka RTDs Are the Category’s Best Recruitment Tool as Core Sales Slide
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The vodka business is shrinking, but suppliers can pivot to new formats and styles to recruit the next generation of buyers, according to a new report from ...

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CGA: Feelings Fuel On-Premise Choices Except For RTDs
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A new report from market research firm CGA shows that consumers are motivated to try ready-to-drink (RTD) cocktails by deals over a mood or occasion when ...

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Greenbar Distillery Sidesteps RTDs in Search of Cocktail Convenience
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Los Angeles’ first post-prohibition era distillery, Greenbar Distillery, built its business on the craft cocktail movement – providing unique and local ...

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Blake Lively’s Betty Booze Expands Cocktail Range With First Vodka RTDs
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Blake Lively’s Betty Booze is expanding with a new vodka-based ready-to-drink cocktail range.Launched in 2023 as a complement to Lively’s non-alc ...

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Bourbon Glut? Bardstown Explores RTDs for Relief
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Ready-to-drink (RTD) cocktails may be one way through the bourbon glut, according to Bardstown Bourbon president Pete Marino.

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IWSR: RTDs Poised to Grow +6% Through 2028
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Spirits-based ready-to-drink (RTD) canned cocktails are projected to grow at a +6% compound annual growth rate (CAGR) in the U.S. through 2028, according to ...

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DISCUS: 2024 Spirit Sales Flat; RTDs and Tequila At Vodka’s Heels
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The Distilled Spirits Council of the United States (DISCUS) in its annual economic briefing on Tuesday warned that the declining U.S. spirits market will ...

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NIQ: Adult Non-Alc Nears $1B; RTDs Drive Growth
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Total bev-alc retail sales reached $112 billion in 2024 but, excluding ready-to-drink (RTD) beverages, no category saw growth in dollars or volume, ...

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